In all my experience as a web designer and web developer I have clients who aren’t aware of the importance of having their websites submitted in the search engines or to have their websites optimized, they are happy only having a great web design and sometimes they don’t want to invest in what’s going to make a website be profitable. What really makes a website successful is not only the design, but also what’s called, META TAGS (keywords and description) and the TITLE, specific keywords on your site, also having special code in your site will make your online business be visited by a lot of people, not only in US but around the world.
That needs to be done before submitting to the Search Engines, and what they do is to make your site accessible to millions of people. The most known are: Google, MSN. Yahoo, Lycos, Ask Jeeves, Excite, Netscape, American Online, Altavista, just to mention a few. There are other ways of driving traffic to your website and that is by pay per clicks. The two most popular are : Yahoo/Overture and
Google. Also there are so many techniques to help you market your website like the links
There are other things to consider like getting the best keywords and the best title so you can be on the top 10 of all the search engines.
Search engine optimization means ensuring that your Web pages are accessible to search engines and are focused in ways that help improve the chances they will be found.
As I was mentioning about the importance of having META TAGS, keywords and descriptions, and the Title, is what use the search engines to find you and that was the way a few years back the search engines would spider or crawl your website easily putting you at the top. Now a days, everything is changing and since Google has pioneer in ranking the pages, it has change everything.
What's important now is to have copy that supports the keywords and keywords phrases of your pages. Your keywords need to be in the
title and in the first few paragraphs of text. Then the search engines will assume that any page relevant to the topic will mention those words right from the beginning. Frequency is the other major factor in how search engines determine relevancy. A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages.
Another important factor is having relevant links in your website or at least create a page for all your links. The more links your site has, the more your site will do well in the search engines.. Link Popularity is necessary for any website, building links requires experience, motivation, a lot of communication, and a lot of work. The best linking strategy you could possibly have for your website's quality of incoming traffic and your search engine rankings is to seek out solid, permanent links on related pages. Make sure that the links are reciprocal and that you can get only quality reciprocal links
As a website developer and ecommerce site owner I have learned that you need to be very proactive in promoting your site. You have 2 options, hire somebody to do the work for you or learn how to do it. It all depends on how much money you are willing to invest .
I’ve seen customers that believe that they will start having visitors and sales without spending any dime on marketing, search engine submission or optimization. And I have seen them disappear over time. I’ve seen others that hire someone and it gets so expensive for them that at the end they fail.
Making or creating a profitable website is not an easy task. It requires you to learn and team with your webmaster or seo expert for your site to be successful. It requires you to work and learn more of all the techniques that are out there to make your store online or business be profitable.
In Gray's Design we have collected all the information for you to search, learn so you can be make the best decision.
Here’s the list of partners that can help you. Scroll down, click on the links and banner ads. Investigate and find out which one can help you . And good luck!
Instant position. Website Promotion ToolsSearch Engine Optimization SEO Resources
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In Gray's Design we offer 3 SEO packages to choose from