Tips in designing a good stationery.

Now a days with so many programs available for people to design stationeries from the comfort of their home, people forget the importance in the design process and the logo. They forget about the importance in the usage of color, typography, abstract elements, the white space and the usage of paper.

But what is corporate identity? The most important element in design for your company or your corporate identity is the logo. As we continue with this process, the second element is your business card. After your business card is done, your letter head and envelope are created.
Just remember that your corporate identity needs to reflect who are you, and you need to be sure how your stationery looks on paper.

A basic corporate identity system or stationery package consists of letterhead, envelopes, and business cards. In some cases, labels are also a basic component. If no logo exists and one is needed. You need to have in mind that it needs to express who are you and you need to keep your stationery simple and clean.

It is important not to misused the elements of your composition, such as color, typography or the letters, the information you are going to use and how you are going to arrange all the information you need.
All of this design process is always based in a marketing survey that help us determine the guide lines on which the logo, the fonts and the color that needs to be used in the corporate identity. The corporate identity will reflect the appropriate message to your customers, such as professionalism, expertise, honesty, new or old company, small or big with many years in the market. Want a look that is fresh and innovative? . Conservative corporate image with flair? Quirky and creative in style? That's why it is so important to make a marketing survey and to know how to interpret such results. Just remember all the marketing materials you produce for your business should sell for you

After creating your image, its time to design the rest. You'll need to decide what information you need to put in the business card, in the letter head and in the envelope. You will also have to decide how do you want your stationery printed, what kind of paper and how are you going to deliver your design so he can have it printed.

Business Card

Business cards generally consist of a single card stock sheet with an individual's contact information, including name, company name, and company address, phone, fax, email, and website address. Don't make the mistake of trying to cram every bit of contact information onto your business card. If you need to include a great deal of information, use the back side of the card as well.

Decide what kind of paper Stock, Business Cards Size, and Colors you are going to use. Most business cards are printed on 100-lb. glossy, professional white or off-white stock. This is generally the least expensive option. Many business choose to use specialty stocks to give their business cards extra flair.

Choose your stock carefully. The stock you choose can say as much about you and your company as the words the business card contains. You can choose a vivid, eye-catching color, a subtle textured stock, or stock with high recycled content, among others. Each type of paper makes a statement about you and your company.

As a reminder: The most common business card size is 2" x 3.5". We recommend that you stick with a standard size due to the fact that many business card scanners and business card holders are made to fit this size.

Letterhead: it needs company name, address, website address, email and phone numbers. Does your company have a slogan? If it does, you should use it on the letterhead. A slogan is a good way of providing a message about your company, products or services.

Letterheads Cost

Looking for embossing, four color or foil on your letterhead package? These special treatments look beautiful and make a spectacular impression. If you’re looking to make a great impression, but you don’t have such deep pockets, there are many ways to trim costs back. Standard two color letterheads and business cards can be affordable and striking. Are you a start-up? We can make you look like a seasoned veteran. Are you seeking a new corporate image to match your success. When Marketing Impressions designs your new look, everyone will sit up and take notice

Envelopes: The design of your envelope should follow the design of your letterhead. Use the same logo, ink colors and typefaces used for the letterhead. If there is an envelope available in paper matching the letterhead, using the matching envelope conveys a professional image.

Elements you will need: he logo, company name and address, and sometimes a slogan is used if it does not take up too much space. Keep the information on the envelope in the upper left hand corner of the envelope. Do not let the copy extend too far down or too far to the right. There are guidelines set up by the United States Postal Service that indicate where the limitations are, see your Postal Regulations.
Decide what kind of envelope you want to use.
Now a days we have commercial business envelopes that come in several standard sizes and are normally expressed by a number such as #9 or #10. They are manufactured using 16 lb. to 40 lb. paper stock. And personal envelopes are also available in a wide variety of sizes and colors.

Now that you have your design and you only want to print your stationery. Try these other services we promote.